BaseStack seals Ballista sponsorship deal

BaseStack and Ballista Esports Ventures have today announced a multi-faceted sponsorship partnership.

BaseStack’s brand new gaming cafe and esports arena in Łódź, Poland, will become the bootcamp home training ground for top pro teams invested in by Ballista, as part of the new deal.

The alliance sees BaseStack become an official sponsor of Ballista following its first investment project – Team NoM, an international organisation specialising in Fortnite.

As part of the partnership, Ballista affiliated athletes will provide coaching at BaseStack and both parties will collaborate on a content series about the esports ecosystem.

Ballista co-founder and CEO Michał Kliś commented: “Our goals are 100% aligned. We have the same target audience and both brands are at the same stage of an exciting and ambitious development plan. In short, BaseStack and Ballista are the perfect match.”

BaseStack opened its first gaming cafe and esports arena in Łódź, Poland’s third largest city, in June 2021. It features 120 gaming PCs, including arena play, VIP rooms and pro spec rigs for team training. The launch marked the first of an extensive rollout of venues in cities across Europe.

Founded in January 2021, Ballista evolved from a successful VALORANT-focused organisation into an investment company maintaining a portfolio of esports franchises under one umbrella. Currently Ballista’s portfolio includes Team NOM and an academic CS:GO team competing in the best Polish academic league.

Ballista’s plan is to expand its assets portfolio by acquiring shares in promising esports organisations and projects, to become a major esports-focused lifestyle platform and a global digital talent incubator.

The two start-up esports businesses have a shared ambition to be major players on the global stage by customising a first class esports experience for a crossover gaming audience.

Rachel Butterworth, head of BaseStack, added: “This is an incredibly exciting partnership for both brands. We’re looking forward to seeing Ballista’s teams wear our name on their jerseys.”