At BaseStack, we use cookies to enhance your browsing experience on our website. Cookies are small data files placed on your computer or smart device when you visit a website. They enable us to personalise your visit, recognise you as a returning customer, and provide various features such as website presentation presets, video viewing, security, login, and chat functions.
Our use of cookies and this policy is designed to comply with Privacy and Electronic Communications (EC Directive) Regulations (PECR), the General Data Protection Regulation (GDPR), and country-specific data protection laws. This document may be amended as necessary, and your use of our website will be subject to the version of this policy in force at the time of your visit.
On our website, we may use the following types of cookies:
1. Strictly Necessary Cookies: These are essential for the operation of our website, enabling functions like secure logins, shopping carts, and e-billing services.
2. Analytical or Performance Cookies: These help us understand how visitors interact with our website by anonymously collecting and reporting information, allowing us to improve our website’s functionality and user experience.
3. Functionality Cookies: These enable us to recognise you when you return to our website, personalise content, and remember your preferences, such as language or region settings.
4. Targeting Cookies: These record your visits to our website, the pages you view, and the links you follow. We use this information to make our website and advertising more relevant to your interests.
For non-essential cookies that analyse your behaviour, we obtain your consent upon your visit to our website, in accordance with Art. 6 para. 1 lit. a GDPR.
Certain functions of our website require the acceptance of strictly necessary and functionality cookies. For example, the registration process relies on recognising login information even after page changes. For these purposes, we have a legitimate interest in processing any personal data provided, pursuant to Art. 6 para. 1 lit. f GDPR.
Cookies are generally stored on your device and transmitted to our site by you. Therefore, you have full control over their use. You can deactivate or restrict cookie transmission by changing settings in your internet browser. Cookies already saved can be deleted at any time, either manually or automatically through your browser settings.
Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on these links may take you to external websites where third parties may install cookies and collect or share data about you. We do not control these third-party websites and are not responsible for their cookies or privacy statements.
Use of Temporary Session Cookies
These cookies are temporarily stored on your computer and only sent to our servers when you visit our website. Session cookies are not stored on your hard drive and are deleted when your browser is closed or after a long period of inactivity. They contain no viruses and are necessary for you to utilise certain aspects of our website.
The following data is stored in session cookies:
You can view and delete cookies stored on your computer and manage cookie handling via your internet browser’s settings. Please note that restricting or disabling cookies may affect the functionality of our website.
Use of Analytical Cookies
We use cookies on our website to anonymously analyse user surfing behaviour.
When you visit our website, you are asked to consent to the use of such cookies. If you provide consent, the following processing occurs:
Website Marketing
We use DoubleClick by Google for online marketing, presenting relevant ads, improving campaign performance, and preventing ad redundancy. You can manage ad preferences and opt-out of personalised advertising through Google’s Ad Preferences Manager.
We also use Google Conversion Tracking and Dynamic Remarketing to analyse ad effectiveness and present interest-based ads within the Google advertising network.
For further information or inquiries about how BaseStack uses cookies, please contact us via email at basestack.uk@basestack.gg or by post at BaseStack Group Ltd, Limetree Farm, Badgemore, Henley on Thames, RG9 4NX
For more information on privacy and data protection, please refer to our Privacy Policy.